HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘He Makes $500M/Year With An AI SaaS Business’.

The video covers the following:

  • Using Slack, WhatsApp, for social listening.
  • Applying engineering to company growth and marketing.
  • Providing scalable solutions with tenfold value increase.
  • Transitioned from sales-led to self-serve model.
  • Engineers perform functions for efficient communication.
  • Enterprise complexity alters product use and collaboration.
  • Social and financial incentives drive ecosystem growth.
  • Ongoing challenges with goal-setting and trust issues.
  • Marketing’s indirect ROI: Hard to measure.

HubSpot