HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How Personality-Led Growth Can Outsmart AI in Modern Marketing’.

The HubSpot team says, “Did you know that personality-led growth is the secret to outpacing AI in content marketing? Kipp and Kieran explore how investing in personality-led content can skyrocket your brand’s visibility and growth. Discover why traditional SEO-driven content is fading and why adapting a storytelling strategy is essential. Learn more on the rising importance of influencers as in-house content creators, how personality content trumps AI, and why platforms like TikTok, Instagram, and YouTube are the new battlegrounds for brand engagement.”

HubSpot