Influencer marketing in 2024 thrives on authentic, niche collaborations that build trust and resonate with targeted audiences. Brands focus on long-term partnerships and data-driven strategies to maximize ROI and adapt to changing consumer preferences.

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’.

This episode covers:

  • Marketers are different, Reforge could do better.
  • Alex stands out for being clear, relatable.
  • Leveraging creativity, story telling, persuasion, self-improvement.
  • Seeking entrepreneurship while balancing family and success.
  • Modern-day entertainment business, distribution dynamics, influencer challenges.
  • Inefficiency in influencer marketing, especially on Instagram.
  • Creators are key to long-term business success.
  • Subscription economy enables automation, focus on growth.
  • Help Kip improve online presence, marketing strategy.

HubSpot