Instagram offers various video formats, including Stories, Reels, and IGTV, each designed to engage users in different ways through short, creative, or long-form content. These formats enable brands and creators to showcase their personality, connect with audiences, and drive engagement through visually compelling storytelling.

Digital Marketing Institute has published ‘A Guide to Instagram Video Formats’.

Clodagh O’Brien says, “1.4 billion Instagram users are projected by 2025, according to Statista, making it the platform of choice for many creators and influencers. Using video on Instagram can be very effective for organic and paid campaigns as it allows you to:

  • Build trust with your audience
  • Use storytelling to bring your brand story to life
  • Create a deeper relationship with your audience
  • Feature your products or services and show them in action

The best way to use video successfully on Instagram is to choose the type that will work for you. Bear in mind that short-form videos or long-form videos have different goals and engagement rates.

Read our guide to find out more about Instagram video types so you can create the right formats for your brand and audience.”

A Guide to Instagram Video Formats

Digital Marketing Institute

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