HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Everything I Learned From 3 Years Of Working For Seth Godin’ featuring Wes Kao (co-founder of Maven and altMBA).

This video covers the following:

  • Partnering with Seth Godin.
  • Airbnb faced city opposition, used snarky campaigns.
  • Embrace the grind to achieve success.
  • Distinguishing strategy from strategic thinking is crucial.
  • Working with Seth was transformative, raising standards.
  • How can a manager increase team standards?
  • High standards, low coaching, leads to sink or swim.
  • Leaders stay close to primary data for better judgment.
  • Senior tacticians need hands-on understanding of platforms.

HubSpot