HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Apple Intelligence Can Outsmart 99% Of Marketers’.

This video covers the following:

  • Apple’s new developments changing marketing tactics.
  • AI’s value is tied to hardware distribution.
  • Kieran Flanagan use case for user engagement.
  • Integration of OpenAI, Microsoft, Apple is impressive.
  • AI-enabled phone and app disruption: unknown impact. User experience with AI agent: unresolved.
  • Google partnered with Apple for search success.
  • Apple’s potential role in future AI.
  • AI will shape marketing and email prioritization.

HubSpot