AI agents are autonomous programs that perform tasks on behalf of users, leveraging machine learning to adapt and improve over time. They enhance efficiency and decision-making in various fields by processing vast amounts of data and executing complex operations independently.

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘AI Agents: The Future Marketers You Can’t Afford to Ignore’.

The video covers the following:

  • AI agents will transform marketing.
  • Google claims support for publishers, but undermines them.
  • AI impact on search discussed; significant future shift.
  • Google shifts from search to action engine.
  • Creating content to train bots for indexing.
  • AI will create personalized advertising variants for marketers.
  • AI will create ads – future of marketing.
  • AI agents improve with context from browsers.
  • LLM strategy, prioritizing search and brand appearance.

HubSpot