Proving Your Worth: How to Measure the Success of Your Social Marketing [Podcast]
This episode covers the following:
- Why Marketers Should Track Their Social Media Marketing Efforts
- The Struggles of Measuring Social Media Marketing Success
- How to Identify Trackable Elements in Your Social Media Marketing
- How to Implement UTM Parameters for Granular Tracking
- How to Leverage Google Tag Manager
- How to Interpret and Report on Social Media Marketing Data.
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