Professional services marketing involves strategically positioning and promoting specialized expertise to attract and retain clients, emphasizing trust, credibility, and value proposition. It focuses on showcasing industry knowledge, building relationships, and demonstrating tangible results to effectively differentiate services and drive business growth.

Digital Marketing Institute has published its new podcast episode ‘Professional Services Marketing’ featuring Heart with Roy Sexton.

The DMI team says, “How do you market an organization made up of diverse individuals – in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with ⁠Roy Sexton⁠, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company’s personal brand, considerations about putting your marketing behind social movements, and lots of tips for marketers at any stage of their career”.

Digital Marketing Institute

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