Three Way to Create Better Ecommerce Content
Ecommerce content is material that businesses create to attract and retain potential customers online. Well-drafted content can help you make more sales done.
Search Engine Land contributor Dan Taylor has published an article featuring three ways to make your ecommerce content more helpful.
He says, “Historically, content on ecommerce category pages hasn’t been great.
Most websites include paragraphs with keyword-rich headers to target and show “authority” on the topic, such as “history of,” “best,” or “cheapest” modifiers being incorporated (depending on the product’s value proposition).
Google has mentioned several times that if an online shopping category page only has links to products and no other content, it becomes difficult for Google to make it rank higher in search results. This is because not all users will be familiar with your brand.
Google needs additional information to help decide if you’re a strong “challenger” brand choice to serve. Otherwise, the SERPs would just be major household brands and pay-to-play listing websites.”
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