Copyblogger Highlights 9 Content Marketing Skills for 2024
According to HubSpot author Erica Santiago, Marketing without content is like a book without words.
To make your content marketing irresistible, you need to keep acquiring the right set of skills.
Copyblogger contributor Tim Stoddart has published an article featuring nine content marketing skills you need to succeed in 2024.
He says, “Below, we’ll discuss the content marketing skills you need to build to ensure you and your company succeed in the next decade of content marketing.
#1: Adaptability
There are hundreds of new content marketing tools and strategies thanks to the rise of AI.
It’s important to learn how to use them so that your company can keep pace with competitors, yet the reality is that the landscape is changing so quickly that some will likely be irrelevant in a few months or years.
For example, you might learn how to use one video editor only to discover a new video editor with better AI features a few months later. As a result, you’ll have to be adaptable and quickly learn how to use the new video editor.”
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