An SEO guide to understanding user intent [Guide]
User intent is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine for the purpose of search engine optimisation or conversion rate optimisation.
Search Engine Land has published ‘An SEO guide to understanding user intent’.
Ashley Liddell says, “Understanding the user’s search journey stage is vital for effective SEO.
Aligning your content to meet their expectations creates positive experiences and meaningful audience engagement.
Spotting journey stages isn’t easy, but users provide signals through their search behavior. As a content strategist or SEO, identifying these signals is crucial.
Here’s an example use case to help spot funnel position signals.
Pain conscious
A user is likely conducting a wide search that is quite short-tail and very top-level.
The user is aware of their pain, need, want or desire but isn’t necessarily aware of what or who will get them to a solution, and they search accordingly.”
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