Nearly 80% of consumers will give up—or worse, look elsewhere—when their shopping experience lacks speed or convenience. As attention spans dwindle, consumption of short-form content will increase, leaving brands with fewer moments to connect.

Adweek is hosting a webinar ‘The Challenge of the Short-Attention Economy: Shoppers Want Right-Away Experiences’ on Thursday, July 20, 2023, at 1.00 pm EDT.

The Adweek team says, “Discover what a right-place, right-time, right-away strategy looks like, and how to capture more of your shoppers’ most valuable resource—their attention—from Inmar’s director of growth marketing, Nicole Henry. You’ll find out: 

  • Why marketers should adjust their marketing strategies to account for shorter attention spans
  • How to better reach shoppers with contextual cues
  • The right media mix to serve the “attention economy”.”

The Challenge of the Short-Attention Economy: Shoppers Want Right-Away Experiences

Adweek

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