How to Fix Marketing’s Budget Crisis [Video]
Content Marketing Institute has published a new video ‘How to Fix Marketing’s Budget Crisis’ featuring useful tips on fixing your marketing budget.
The CMI team says, “The content marketing news you need to lead in about 5 minutes, from Content Marketing Institute’s Robert Rose. Gartner’s latest CMO Spend and Strategy survey finds that marketing costs are increasing while productivity is decreasing. With budgets failing to bounce back to pre-Covid levels, Robert Rose wonders if percentage of revenue is still the right benchmark for building a successful marketing plan.”
Comments are closed.
