An FAQ page is a place on your small business website dedicated to answering questions your team regularly receives about your business. It helps you build trust with your audience and has SEO benefits for your website.

WordStream contributor Amanda Rodhe has published a detailed article on creating an unquestionably great FAQ page.

She says, “As you can see from the examples above, an FAQ page is a low-touch way to move prospects down the sales funnel.

1. Creates a positive customer experience

A well-crafted FAQ page anticipates any needs or questions a prospect might have. It shows them that you’re thinking about their journey and are clued into what they expect from a brand. It’s one more way to improve customer communications.

2. Frees up your sales team while moving prospects down the sales funnel

It also reduces the burden on your sales or customer service teams. When prospects can easily find your return policy on your FAQ page, they don’t need to call your team to ask about it before making a purchase. This frees up your team to focus on the more obscure or in-depth questions–ones that need greater attention and care.”

How to Create an Unquestionably Great FAQ Page (with Examples)

WordStream

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