Inclusive B2B Marketing Techniques You Can’t Afford to Ignore [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Inclusive B2B Marketing Techniques You Can’t Afford to Ignore’ featuring Sydni Craig-Hart.
George B. Thomas says, “If you ask Sydni Craig-Hart of Smart Simple Marketing, she gives an appropriately simple answer: Talk to your customers. “If we are going to own this responsibility and learn from it and grow with it and enjoy it, we actually need to be having conversations with the people that we are claiming that we want to serve,” she says. “If you’re talking to different types of customers on a regular basis, you’re already training your mind to think with a more inclusive lens.”
On the latest episode of Marketing Smarts, Sydni—who has developed a framework for inclusive marketing called LISTEN—explains why connecting with your customers is such a vital part of today’s marketing landscape.”
Inclusive B2B Marketing Techniques You Can’t Afford to Ignore
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