Activate your relationships: How to boost revenue with first-party data [On Demand Video]
Google has made available a video recording of the session ‘Activate your relationships: How to boost revenue with first-party data’ on demand.
The Google team says, “In today’s privacy landscape, a publisher’s first-party data is a valuable asset for maintaining relevance for their users and driving revenue to fund content and services.
During this webinar, Ad Manager’s director of product management, Peentoo Patel, discusses three ways that publishers can use their first-party data and new privacy-focused solutions to activate their user relationships and deliver relevant ads.”
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