A social media calendar is an overview of your upcoming social media posts, organized by date.

HubSpot contributor Basha Coleman has published the social media content calendar template that can be used by anyone. 

She says, “Creating a great content calendar isn’t as simple as adding a few Instagram post ideas to your Google calendar. Let’s take at the benefits of having a social media calendar.

1. Better Organization

Having a content calendar keeps you and your team organized, which is essential when managing multiple social media channels.

Rather than coming up with content ideas on the fly, you can plan your content around your organization’s needs. It can also provide more time for creating content about trending topics and upcoming holidays and events. For instance, if your company has a big event coming up, a content calendar will help you strategize how to promote it in advance.”

The Social Media Content Calendar Template Every Marketer Needs [Free Template]

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