Tips for Choosing the Right Email Sender Name
Your email marketing success depends on a variety of elements. Email open rate is one of the most important of them.
MarketingProfs contributor Chan S. White has published an article on picking the right email sender name for your email campaigns.
He says, “Consider these best-practices that I rounded up from some top B2B consultants at Oracle marketing consulting.
1. Reserve the tactic for late-funnel communications
Early in a relationship, a prospect or subscriber is going to be much more familiar with your brand name than the name of anyone at your company. That includes your CEO, who has a lot less name recognition than most companies assume.
However, as the relationship matures, sending emails from a person becomes a viable tactic, says Jessica Stamer, consulting technical manager at Oracle Marketing Consulting.”
Comments are closed.
