It is important to identify the kind of content and the right time to publish on social media to achieve the best results.

HubSpot contributor Erica Santiago has published an article featuring useful tips on how often you should publish blog, video, and social media content.

She says, “To find out how often you should post content, conduct audits for your marketing channels to track your audience’s behavior and your content’s performance. You can conduct a website audit to assess your blog and web pages. You can also perform a social media audit to do the same for your social media channels.After completing your audits, you’ll have a comprehensive analysis of your content’s performance and your audience’s behavior. You’ll then be able to determine how often you should post content for each channel.

While the ideal posting cadence can vary for every organization, there are some factors marketers should be aware of when posting content.”

How Often You Should Publish Blog, Video, and Social Media Content

HubSpot

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