HubSpot Lists Best Social Media Channels for Prospecting
Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects.
Social prospecting is the process of using social media to research, identify, and engage prospects. It involves commenting on, sharing, and liking content from your prospects. In short, it’s a modern approach to relationship building.
HubSpot contributor Erin Rodrigue has published an article featuring
She says, “Social selling is a long-term game that can pay off in big ways. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels “very important” to their success. Further, 78% of salespeople outsell their peers who don’t use social media.
The Best Social Media Channels for Prospecting in 2022
1. LinkedIn
LinkedIn is a platform for professionals. It makes sense, then, why so many sales professionals find prospecting gold there. In fact, a whopping 74% of sales professionals say LinkedIn is effective for prospecting.
Since professionals use the platform to network and connect with others, it creates the perfect environment for researching and engaging with prospects. Think of it this way: a cold call is out-of-the-blue, whereas a well-crafted message on LinkedIn is more natural and engaging.
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