When it comes to video marketing, YouTube is one of the valuable platforms for businesses and marketers.

HubSpot contributor Flori Needle has published an article featuring YouTube demographics, data, and generational patterns for 2022.

She says, “Below, we’ll go over the most critical YouTube statistics that show marketers how global audiences are using the platform.
General YouTube User Demographicsyoutube demographics: 81% of U.S. adults say they use YouTube, up 8% from 2019

  • 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Research)
  • YouTube is the second most visited website in the world. (Hootsuite)
  • YouTube accounts for more than 25% of total worldwide mobile traffic. (Sandvine)
  • YouTube has 2+ billion users, making up almost one-third of the entire internet. (YouTube for Press).”

YouTube Demographics & Data to Know in 2022 [+ Generational Patterns]

HubSpot