In the long run, there have been several domain names that turned out to be incredible investments.

In his latest article, Search Engine Journal contributor Tony Wright has shared useful advice on what to do with your extra domain names.

He says, “According to some well-respected SEO experts – and me – the search engine results pages appear to contradict Mr. Mueller’s edict, particularly in specific, competitive verticals.

So, what’s a confused SEO pro to do?

Long-Term: Do What Google Says

My best advice – and this goes far beyond multiple domain names for a single brand – is to do what Google says.

One caveat: Do what Google says in public.

And we all know it’s difficult to do what Google says when seemingly incontrovertible evidence appears to warrant another action.”

What Should You Do with Extra Domain Names?

Search Engine Journal

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