Email Analytics, Measuring What Matters in a Privacy-Driven World [On-Demand Webinar]
Digital Marketing Institute has made the ‘Email Analytics, Measuring What Matters in a Privacy-Driven World’ webinar available on-demand.
The webinar covers the following:
- How recent tech-driven changes have impacted the ability to measure email engagement, including Apple’s Mail Privacy Protection, the sunsetting of third-party cookies on Apple, Mozilla and soon Google,
- Core email metrics, how to calculate them, and the value of what they tell us.
- Where to pivot your analytical focus in light of evolving data issues.
- Email campaign analysis for insights into what’s working and where to test.
- A new perspective on the response process, what matters, and email’s top and bottom-line impacts.
Email Analytics, Measuring What Matters in a Privacy-Driven World
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