Social media platforms have become one of the primary marketing channels in the past few years.

HubSpot contributor Flori Needle has shared 80+ essential social media marketing statistics for 2022.

She says, “In November 2021, the HubSpot Blog surveyed 300+ social media marketers to learn about the strategies they use, the formats they leverage, and the challenges they face.

Here are some of the most interesting stats we discovered:

  • 77% of social media marketers say social media marketing has been somewhat to very effective for their company this year.
  • What’s more, 37% of marketers who said social media marketing was somewhat to very ineffective cited COVID-19, likely due to the rapid change in strategy.
  • The numer one goal marketers report having for their social media marketing strategy is advertising their products or services, following by increasing brand awareness.
  • 82% of marketers say they repurpose content across social media channels.”

HubSpot

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