Are You Tracking These Instagram Metrics?
There are several Instagram metrics that affect your marketing strategy. It is important to know which metrics really matter for your business.
AdEspresso contributor Althea Storm has published an article highlighting the most important Instagram metrics to track in 2022.
She says, “Below, we list which Instagram metrics you should track to achieve your social media goals.
Account metrics
Engagement rate
Here’s the formula to calculate engagement rate:
Average engagement across all posts: [Post interactions ÷ total follower count (or impressions) x 100]
This metric helps you evaluate how well your content resonates with your audience and encourages them to take action. Note that your engagement rate percentage will reduce as you gain more followers.”
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