Content measurement is the task of collecting data on how well content campaigns and individual pieces of content perform against goals.

Content Marketing Institute contributor Jodi Harris has published an article highlighting definitions of 23 different elements of the marketing measurement process.

She says, “While content marketers may recognize these terms relate to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.

Content measurement definitions

Analytics

Marketo defines analytics as the practice of managing and studying metrics data to determine the ROI of marketing efforts like calls to action, blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement.

Bounce rate

According to Google Analytics, a bounce rate is a single-page session divided by all sessions on your site. A bounce is a session that triggers a single request to the analytics server, such as when a user visits a page on your site and exits without taking further action. While a site exit doesn’t tell you much about your content (everyone leaves your site at some point), a page with both high exit and bounce rates may need changes to the content.”

23 Measurement Definitions Every Content Marketer Should Know

Content Marketing Institute