Guide to SERPs
SERP stands for Search Engine Results Page. When we search on Google and other search engines, the results are shown on SERPs.
SEOSherpa contributor James Reynolds has published ‘What are SERPs? A Simple (But Complete) Guide’.
He says, “There is no search engine optimization (at least as we know it now) without SERPs.
That’s because the primary goal of SEO is to rank high on as many relevant SERPs as possible.
And not just high up in search result pages, ideally the number one spot – or no less than the first three:
As you can see above, the lion’s share of traffic goes to the top-ranked results in the SERP.
And very few Google searches visit the second search engine results page.”
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