Seasonal SEO is the way your website performance and business is impacted by external predictable annual events such as Christmas, Easter, summer, winter, etc.

Search Engine Journal contributor Sara Taher has published a comprehensive article on seasonal SEO tips and examples.

She says, “Having a more detailed and deeper understanding of the impact of seasonality on SEO will help you make better business and marketing decisions.

Do You Need To Think About Seasonality If You’re A B2B Business?

I can hear some people saying, “My client(s) are B2B, so events like Christmas, Halloween, etc. don’t really have much of an impact on us.”

This is mostly true. If you’re a SaaS client in the financial industry, you probably aren’t thinking about how seasonality can impact your business.

But here’s an example of when seasonality can interfere with your B2B data.

Your B2B client performs a website migration in November and follows all the SEO guidelines you have shared with them.”

Seasonal SEO Tips & Examples For Year-Round Search Improvements

Search Engine Journal

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