Towards Data Science contributor Chloe Morgan has published an in-depth article titled ‘How to Measure User Interactions in Google Analytics’.

Morgan defines interaction as “An interaction is any touch point with an element on a website. These are defined by Analysts or Google Analytics Users and can be clicks, hovers, scrolls etc.”

This article answers questions such as:

  • What is an interaction?
  • What’s the difference between event metrics in GA?
  • When should you use Unique Dimension Combinations?
  • How to calculate Interaction Rate.

How to Measure User Interactions in Google Analytics

Towards Data Science

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