Your Internet marketing depends upon a variety of elements. By staying focused on every aspect that influences your marketing performance, you can continue to excel in your marketing.

Databox contributor Masooma Memon has shared a list of 10 marketing KPIs you should share with your team to achieve better performance.

She says, “Before we dive into which KPIs are the right ones to share with your team, you may be wondering how often should you share them? According to our respondents, it’s best to do it on a weekly or monthly basis.

49.2% of the marketing teams we have surveyed share their KPIs on weekly basis, while 39.3% of teams make it a monthly thing.

1. Website traffic to lead ratio

To start, you need to learn and share the value of the site traffic your marketing team is driving. Why? Because you don’t need to simply generate traffic. Instead, you need to generate the right traffic comprising of people in your target audience and convert it into leads.

To this end, sharing the website traffic to lead ratio metric with your team is crucial. “The website traffic lead ratio shows us how many website visitors actually convert to leads,” explains Tidio’s Karol Nowacki”.

10 Marketing KPIs You Should Share with Your Team

Databox

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