Content Operations Makes Customer Moments Matter, April 21 [Webinar]
Content Marketing Institute is hosting a webinar ‘Content Operations Makes Customer Moments Matter’ on Wednesday, April 21, 2021, at 1.00 pm ET.
The CMI team says, “Across all industries, companies are failing to deliver on their digital brand experience goals, resulting in a subpar customer experience (CX). One of the most common reasons for a ’s shortcomings is inconsistent and at times, completely ineffective content operations. These CX failings are getting visibility in C-suites and board rooms and that’s why it’s no surprise that 2 in 3 marketers believe their content technology decisions will make or break their CX efforts in the next five to ten years. Simply put, marketers know that content operations is the key to ensuring the right content is ready to be delivered at the right time, on the right channel.
Join us to learn:
- What leading brands are doing differently to connect content into the customer experience
- How to define a content operations practice for your business
- Step-by-step on how to build a content operations capability into a competitive advantage
- The ROI on content operations and how to ‘wow’ the C-Suite”.
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