Site Structure for SEO: Four Step Guide
SEMrush contributor Erika Varagouli has published a four-step guide to help you understand and build site structure for SEO.
She says, “Your website’s structure is the way that content (pages and posts) is grouped. This is sometimes referred to as your website’s architecture and is all about how your content is linked together and presented to users and search engines. It’s your website’s framework.
A good website structure makes it easy for users to navigate between pages and search engines to crawl your content and understand what your site is about.
Think about it as how pages on your website relate to one another, specifically how they branch off your homepage and are grouped within deeper directories.
And planning a site structure includes considering your:
- URL structures
- Navigation menus
- Categorization
- Breadcrumbs
- Internal linking”.
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