Blogging is a great way to establish authority in your niche. Your old blog posts can be repurposed to connect with your existing and new readers.

Target Marketing’s Phil Frost has shared an article on how to stretch your marketing budget by updating old blog posts.

Frost says, “If your budget is in a holding pattern with the uncertainties of COVID-19, now is a great time to circle back and update your old blog posts. Use this opportunity to build a library of robust, well-written articles that impart useful information, and you’ll see a steady increase in organic traffic from Google. Here’s how to do it.

1. Add Heft to Lightweight Content

Your 250-word blog posts may have been fine back in the day, but now we know that Google prefers longer articles. It’s time to take those short posts and expand them into something more weighty.

Does that mean writing a whole lot of words about nothing at all? No! What it does mean is taking time to go into detail about a topic. An easy way to do this is to add H2s and H3s as guideposts, then expand upon each of them with a paragraph or two”.

How to Stretch Your Marketing Budget by Updating Old Blog Posts

Target Marketing