With the Google dynamic display ads, you can showcase previously viewed products or services to users who have already visited your website.

WordStream’s Joe Martinez has published a comprehensive guide to setting up Google Dynamic Display Ads.

says, “The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only for the Display Network and not available for every advertiser. Eligibility will differ depending on if you want to use dynamic ads for remarketing and what industry your account is in. To help you get started with this helpful feature of Google Ads, I’m going to walk you through the basics for campaign setup. We’ll cover:

  • Eligibility requirements for dynamic display ads on Google.
  • How to set up your dynamic display campaign in Google Ads.
  • How to create the dynamic feed required for these types of ads.

I’ll also cover the limitations, templates, and common issues that occur with feeds so you can have a clear path to dynamic display ad success. Let’s begin”.

How to Set Up Google Dynamic Display Ads: Your Quickstart Guide