Google Marketing Platform has published a new video ‘7 best practices to thrive in dynamic markets’.

The GMP team says, “Successful marketers are adapting their strategies and tools to find opportunities for growth in a changing world. Marta Martinez, Director of the Google Marketing Platform Agency & Partner Ecosystem, shares 7 best practices for how you can use Google Marketing Platform to be ready for what comes next.

More tips to manage your marketing efforts in changing markets:

  • Advertising in dynamic markets
  • Be contextually relevant
  • Constantly reassess
  • Make shopping from home easier
  • Adapt creative elements to changing needs
  • Resist switching to short-term KPIs
  • Let technology deal with data volatility
  • Future proof your career with new skills”.

Watch the video here.

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