Instagram has launched Instagram Reels, a new way to create and discover short, entertaining videos on Instagram. Reels allows you to create fun videos to share with your friends or anyone on Instagram.

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Social Media Examiner Jenn Herman has shared an article highlighting key aspects of Instagram Reels that marketers should know.

Herman says, “Want to create engaging short-form video on Instagram? Have you heard about Instagram Reels?

In this article, you’ll discover what Instagram Reels is, learn how to create a reel on Instagram, and discover how to use Instagram Reels for business.

Here are some quick highlights about reels:

  • They’re short-form video content in full 9:16 portrait mode.
  • They can be from 3–15 seconds in length.
  • They can be filmed directly within the Reels camera and/or uploaded from your camera roll on your mobile device.
  • They can be filmed as one full take or a series of takes stitched together.
  • They’re mobile-only. They can only be uploaded on mobile devices”.

Instagram Reels: What Marketers Need to Know

Social Media Examiner