Are Google’s Core Updates Working? [Podcast]
Google continues to improve its search engine algorithm with a view to provide better search experience to its users.
Rank Ranger has published a new podcast episode ‘Are Google’s Core Updates Working?’ featuring Lily Ray of Path Interactive.
Mordy Oberstein says, “This week, we’re going to get a little more practical. We talk a lot about creating an authoritative content profile in an overall sense, but today we’re going to walk through how to set up a specific piece of content to be authoritative.
As SEOs, when we talk about E-A-T and creating authoritative content, it’s all so novel, which is a little funny because every college student knows what it means to write a piece of authoritative content! Still, it can be very hard to define what exactly authoritative content is. It’s way harder than a purely cognitive issue, it’s a mindset. And adjusting to that mindset can be very hard at times because you still need to think about Google as a simple machine to a certain extent.
Back it all starts with writing for the user. While that may sound simple, understand that your content will come out differently if you write to get traffic or clicks. To keep it simple, just throw all those SEO metrics out the window and write something that helps the user”.
Comments are closed.
