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Sunday, January 11, 2026
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HubSpot’s Guide to Creating a Sales Process

A well defined sales process helps you to take repeatable set of steps to move a prospect from an early-stage lead to a closed customer. With a strong sales process, you can consistently increase your online sales.

HubSpot’s Cambria Davies has published ‘The Ultimate Guide to Creating a Sales Process’ to help you create your own sales process.

Davies says, ”

A sales methodology is the framework for how your sales process is to be carried out and how it will help your business grow.

Here’s a diagram to help you visualize this:

sales process vs sales methodologyThink of your sales process as the high-level map of the steps your team takes, while your sales methodologies are the different ways your team can approach the sales process.

Sales Methodologies

Choosing a sales methodology sets the foundation for your team as they approach your sales process. You might choose to incorporate one as they are another way to streamline your customer’s buyer journey and ensure professional, impactful, and helpful interactions between those customers and your sales team occur”.

The Ultimate Guide to Creating a Sales Process

HubSpot


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