SEO plays a major role in growing your business. An effective SEO strategy enables you to get your websites indexed in search engines and receive more traffic.

State of Digital‘s Helen Pollitt has shared three strategies to help you discover new business opportunities using SEO.

Pollitt says, “When we talk about using SEO to grow a business it is usually with traffic and conversions in mind. Organic search optimisation brings new visitors to your website who might buy your product or service.

It can also do so much more for your business.

As digital marketers we have access to a lot of data. SEO in particular involves extensive research into markets, audiences and competitors. That data is valuable far beyond the quest for high search rankings.

The intelligence gathered through the SEO process is a goldmine of opportunity. If you aren’t using your SEO data to inform your wider business strategy then you are missing out”.

Using SEO to Spot Business Opportunities

State of Digital

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