Strategies to Improve Content Marketing Productivity
Your content marketing efforts required effective time management skill to produce and distribute content at the right time and to the right audience.
Search Engine Journal‘s Brittany Berger has shared nine ways to help you boost your productivity and save time in content marketing.
Berger says, “Even planning and ideating can be done more productively. Increasing efficiency doesn’t have to come at a cost to creativity or effectiveness.
Here’s how.
1. Brainstorm Content Ideas in Batches
When you or your team sits down for dedicated brainstorming or idea sessions, make the most of that focus on creative thinking.
Once you get into “the zone,” don’t stop at one idea. Come up with as many as you can.
For example, instead of coming up with content ideas a post at a time, or even a week at a time, sit down, and come up with ideas until you run out. Because if you’ve ever had a deep brainstorming sesh, you know the first idea is the hardest one to come up with”.
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