Your social media marketing performance depends on the way you reach out your audience and present your copy. A strong copy enables you to convince your followers to make a purchase decision.

Business 2 Community contributor Mary Lister has shared seven ways to help you create a influential social media copy.

Lister says, “So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks.

Let’s be honest, there are so many platforms with different length and tone requirements that it can be hard to figure out where to start when it comes to writing social copy. Luckily, we’ve got some best practices you can follow to get you started. Here are seven ways to write more likable—or more shareable, more heart-able, more tweetable—social copy:

  1. Create brand guidelines for social media copywriting
  2. Establish a goal for each social post
  3. Write for the audience on each social platform
  4. Encourage engagement
  5. Complement the visual with relevant copy
  6. Use hashtags and emojis wisely
  7. Stay on top of social media trends”.

7 Ways to Write More Like-able Social Media Copy

Business 2 Community

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