Here’s What You Need to Know About Sitelinks
Sitelinks are the additional links that appear below the main URL on the search engine result pages. With Sitelinks you can show different areas of your site people might be interested in.
BrightEdge contributor Gabriele Regalbuto has published a useful article to help you understand Sitelinks and the process of creating them.
Regalbuto says, “As you make searches on Google, you have likely noticed the appearance of sitelinks. Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP.
These results are designed to help people better navigate your site by featuring the different areas of your site that might interest them. With the sitelinks, people can click directly to the part of your site that interests them the most, rather than clicking on the main URL and having to then navigate to their area of interest. Customers also get a better idea of the variety of content and areas on your site, which then helps them to see your relevance to their particular query.
Sitelinks, however, do not get displayed automatically. Google only displays them for sites when they believe they are highly relevant and helpful for the user. Google itself also selects the pages that get displayed within the sitelink portion, with the site owner having no direct control over the process. There are, however, steps that site owners can take to encourage their appearance on the page”.
Comments are closed.
