Guide to Improving Organic Click-Through Rates in 2020
Organic traffic strengthens your business at no cost. Of course to get this kind of traffic, you have to create quality content equipped with right keywords.
Higher Visibility’s Adam Heitzman has published a detailed guide to help you improve your organic Click-Through Rates (CTR) in 2020.
Heitzman says, “If you’ve put any thought or research into the SEO of your business website, you’ve likely encountered the idea of “Organic Click-Through Rate,” or oCTR.
Your business’ click-through rate is often a metric associated with pay-per-click advertising efforts like those available from Google AdWords.
However, organic click-through rates are also a common discussion topic when you’re trying to improve your ranking in organic search results.
If you want to get noticed, you have to improve your organic CTR.
But to do that, you have to first understand what an organic click-through rate is, why it is essential, and what outside factors impact it. Once you know all of that, you can adequately increase your organic CTR and bring your business before the eyes of the masses”.
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