Case studies and success stories work as tools to inspire marketers in their goal setting and achievement journey. These two elements also save a lot of your time by showing a clear way to success.

Exposure Ninja’s Tim Cameron has published a new video titled ‘Unlocking Gymshark’s £150 Million Marketing Strategy Success Story’ to inspire marketers.

Cameron says, “My latest video is, I hope, my greatest ever as I’ve put a lot of research into the marketing strategy Gymshark’s founder, Ben Francis, has followed over the last few years to make the brand one of the hottest brands in fitness today.

I’ve dived into the history of the brand, how it began as a side hustle selling fitness supplements before pivoting into selling the types of fashion-conscious fitness clothing he and his gym-going friends wanted to be seen in (rather than the same-old-same-old gym clothes you see in most gyms).

I cover how the business has gone from a pretty standard-looking eCommerce website back in 2012 to the international Shopify-based eCommerce store it is today (the perfect example of humble beginnings leading to millionaire success).

I also look their extensive use of influencer marketing, without which it’s arguable the brand may never have succeeded without (but you’ll have to watch the video to find out more)”.

£150 Million Marketing Strategy Success Story

Exposure Ninja

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