Six Social Media Predictions You Need to Know
In the coming year, social media platforms will provide the most benefit to businesses that focus on creating quality video content and, more generally, “ephemeral” content (rich media, primarily images and videos).
Business 2 Community contributor Anna Bredava has shared six social media marketing predictions for 2020.
Bredava says, “Social media is a world that’s live and vibrant and unpredictable. But, it’s unpredictable only to a certain extent. Yes, we don’t know which new platform might pop up tomorrow and we don’t know which old platform will be hit by some new disastrous scandal. But, if we observe the trends closely (and we do), we can predict what is likely to happen in 2020. We know what the platforms have been testing, how the user base of each platform changes, and which tactics are growing among marketers. And that’s how we draw conclusions. So here are some things that we predict will change in 2020:
1. Marketers will turn to TikTok
TikTok has been growing rapidly in the US and outside of it for the past couple of years. In fact, it’s been growing quicker than any other tool and downloaded more often than any other social media app. As of 2019, the app boasts 500 million active users worldwide and 1.5 billion downloads globally, which makes TikTok 9th in terms of social network sites”.
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