According to a report from Cision, global content marketing revenue will reach $300 billion by the end of 2019. You can be a part of this huge segment by employing right skills to improve your performance.

State of Digital contributor Helen Brooks has shared seven skills that can help you to improve your content marketing results.

Brooks says, “Here are seven essential skills for content marketers to achieve success and personal growth:

1. Get to grips with basic SEO

This may sound like a no-brainer, but with many content marketers joining the digital industry from publishing, communications or copywriting backgrounds not everyone has a foundational understanding of SEO. You don’t need to become a technical SEO whizz, but a basic working knowledge of link-building, keyword optimisation and ranking factors is critical. Your SEO colleagues will appreciate it and you’ll become a better marketer in the process.

With a top-level grasp of the basics, you’ll be able to identify potential issues – for example, if your new content idea could cannibalise a commercial page – and mitigate these before resources are spent on content creation. You will also be able to better interrogate your campaign ideas (more on this below) and achieve better results for your clients or senior team”.

7 Essential Skills for Content Marketers

State of Digital