Influencer marketing is enabling several brands to extend their reach in a limited budget. This form of marketing has also boosted sales of various brands and at the same time it has created new earning opportunities for social media users.

MarketingProfs contributor Kerry O’Shea Gorgone has published a podcast ‘A b2b case study in influencer marketing’ featuring Adobe’s Rani Mani.

Listen to the podcast to discover following:

  • Influencers deserve insider status (so give it to them)
  • No two influencers are exactly alike, so take the time to understand them as individuals
  • Before you get into influencer marketing, know what you’re hoping to accomplish
  • To pay or not to pay, that is the question
  • and more.

A B2B Case Study in Influencer Marketing: Adobe’s Rani Mani on Marketing Smarts

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