Here’s your guide to SEO and optimization
Your business needs a strong team to meet the search engine guidelines and feature your products and services in the search engine results.
Ahrefs’ Joshua Hardwick has published a comprehensive guide titled ‘What is SEO? How to Optimize for Search Engines Like Google’.
Talking on how SEO works, Hardwick says, “In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.
This is because all search engines have the same goal: To show the best, most relevant results to their users.
Precisely how you do this depends on the search engine you’re optimizing for. If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.
Since each search engine has a different ranking algorithm, it’d be impossible to cover them all in this guide”.
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