Online reviews leave a huge impact on your website’s conversion rate. According to Spiegel Research Center, approximately 95% people read online reviews before making a purchase.

A strong review management system can help you to effectively utilize reviews and strengthen your business.

Search Engine Land contributor Ben Wood has published an article on importance of an effective review management workflow.

Wood says, “The review economy relies on consumers willingly sharing their experiences. For customers to write reviews, we need to understand why any consumer would take the time to provide their thoughts on the experience they had with a product or service.

Most reviews are triggered by exceptionally positive or negative customer experiences. These customers will look for a place to share their experiences if they’re not addressed by the company in question to their satisfaction.

Oftentimes, customers just need a gentle push to leave a review. According to BrightLocal, 68% of customers have reportedly left a local business review after being asked to do so. Power Reviews finds approximately 80% of reviews originate from email requests for customer reviews”.

The importance of an effective review management workflow

Search Engine Land

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